DIGITAL CAMPAIGN & GROWTH STRATEGIST

Architecting full-funnel campaigns that turn attention into pipeline.

I design and execute end-to-end digital campaigns across paid media, conversion-focused web architecture, and automated CRM lifecycles. With a background managing performance budgets up to $80K/month and scaling multi-location initiatives, I combine creative strategy with rigorous commercial attribution.

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150%

Increase in overall blog impressions & clicks

60%

Increase in lead generation

250K+

CRM records migrated

$75K+

Weekly revenue from CRM campaigns

Campaign Strategy

How I Drive Campaign Growth

01 — OPPORTUNITY
I start with the audience, the objective and the insight behind the campaign. Search behaviour, customer data, commercial priorities and existing performance help shape the direction.
02 — concept
I turn the insight into a campaign concept, messaging and content direction — bringing together copy, creative, photography, social and digital experiences.
03 — execution
I bring campaigns to life across the channels that matter: websites and landing pages, CRM, email, social, SEO, digital content and campaign assets.
04 — measure & optimise
I track what happens after launch, identify what's working and refine the campaign based on performance, audience behaviour and business outcomes.
How I Work

Content, SEO and CRM working as one system

Strategy before content

Every piece of content starts with a search or CRM insight — not a blank page.

Systems, not silos

I connect content, SEO, CMS and CRM so growth compounds instead of stalling in one channel.

Hands-on execution

From UX and landing pages to photography and campaign assets, I build what I plan.

SEO & CRO

Search and conversion optimisation, backed by tools like SEMrush and Surfer SEO.

CMS & website replatforming

Hands-on experience migrating and rebuilding sites in Webflow, Kentico and Magento.

AI search & GEO optimisation

Structuring content to perform across both traditional search and AI-driven discovery.

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EXPERIENCE

SHAPED MY WORK

essential living
Content manager
2024-2026/ Promoted to Digital Marketing Executive in 2025
Supported the Webflow replatform, optimised content using SEMrush, Surfer SEO and AI-assisted workflows, and enhanced HubSpot-website integration for more accurate reporting and lead attribution.
tED'S cAMERAS
Content Manager & Digital Marketing Coordinator
2019-2023
Delivered SEO, content and digital merchandising initiatives, and managed campaigns, stakeholders and agency partners across 19 locations.
TED'S CAMERAS
Content, Event & Digital Marketing Manager
2023
Managed SEO and Google Ads activity with budgets up to $80K/month, and delivered 10+ brand, education and retail events monthly.
gRIFFITH uNIVERSITY
Bachelor of Digital Media
2013-2016
Contact

Let's connect

I'd love to hear from you — reach out to discuss opportunities.

image of a notebook and coffee cup on a table

Let's build something that grows

Content, SEO and CRM — working together, not in silos.

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View case studies